Competitive Analysis

I initiated the process with thorough competitive research, focusing on workshop providers in Berlin, aiming to grasp their offerings. Additionally, I performed a SWOT analysis for three Berlin-based art apps: "ArtNuts," "Urban Art Kids," and "Little Art.

User Persona & User Journey

To gain a deeper understanding of the user's needs and preferences, I developed a comprehensive user persona and mapped out their journey. This allowed me to identify their pain points and uncover potential opportunities for improvement.

Possible Solution

The solution is to create a visually appealing and user-friendly website that offers online registration and provides clear information about workshops. By enhancing user engagement and accessibility through intuitive design and seamless navigation, the website will empower parents to easily explore, select, and register for workshops that meet their children's needs and interests.

User flow

Based on the key objectives of persona, I created a user flow that allows users to navigate through the website to accomplish their goals.

 Site Map

I created a concise sitemap consisting of four main pages: Home, Workshops, About, and Contact form. This intuitive structure enables users to easily navigate and locate the information they need within the website.

Wireframes

I have created low-fidelity wireframes based on initial ideas and details. When the structure of content and functionality was in place, I moved on to the mid-fidelity Wireframes followed by high-fidelity wireframes.

After ideating and generating multiple concept sketches, I proceeded to develop low-fidelity wireframes to further refine the design. These wireframes provided a Basic structure for the content and functionality. Then, I progressed to mid-fidelity wireframes, adding more details and elements. Finally, I created high-fidelity wireframes to capture the final visual design and user interface of the Project.

Re-Design

Before/After - Home Page

Before the redesign, the homepage was perplexing and lacked a clear starting point. After the redesign, it presents a concise format that highlights the website's purpose and the variety of workshops offered.

Before/After - Workshop Page

Previously, the workshop page only displayed weekly workshops, while vacation and parent-child workshops were on separate pages. In the redesign, I unified all workshops onto a single page. This enhancement simplifies the user experience, allowing visitors to easily explore and choose from various workshop options, thus facilitating informed selections.

Before/After - Registration Page

Recognizing the limitation of relying solely on paper-based registration forms and the absence of an online option, I implemented an online registration form. This deliberate enhancement was designed to maximize convenience and effectively address the identified user concern.

Before/After - About Page

I integrated their concept and "About" information into a single page, facilitating a comprehensive understanding of their design philosophy, ideology, and founding journey for users.

Before/After - Contact Page

I modified the contact form and incorporated their Instagram profile, aiming to expand their online presence and enhance visibility. This adjustment increases the potential for attracting attention and facilitating workshop bookings.

Usability Testing

After redesigning the Creative Kids of Berlin website, a usability testing phase was conducted to assess the effectiveness of the changes made and gather feedback from users. The objective was to ensure that the redesigned website addressed the usability issues identified earlier and provided an improved user experience.

Six participants, representing both parents seeking children's workshops and creative-minded young adults, were selected for the moderated remote usability test. They were given tasks to evaluate the website's effectiveness:

1. Choose and register for a summer workshop suitable for an 8-year-old.

2. Find additional details about a specific workshop and explore contact options.

3. Reserve a weekly workshop on a Thursday, conducted in German, catering to a 12-year-old's interests.

Test Results

• Improved Navigation: Participants found workshops more easily due to enhanced labels and categories.

• Streamlined Registration: The user-friendly online registration system simplified the process.

• Enhanced Information: Detailed workshop information, including schedules and pricing, was appreciated.

• Favorable Visual Design: The visually engaging design received positive feedback.

• Efficient Online Interaction: Online registration and payment options were well-received for their convenience.

Style Guide

Prototype

Summary

The Creative Kids website redesign has been an enriching journey that honed my skills in user-centered design and problem-solving. By delving into user research and conducting insightful interviews, I gained invaluable insights into user preferences. The iterative design process, coupled with user feedback, played a pivotal role in shaping the outcome.